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MEDIA EXECUTIVE RON HARTENBAUM FORMS WYD MEDIAMANAGEMENT, LLC TO DEVELOP
NEW ENTERTAINMENT PROPERTIES AND INTEGRATED MARKETING SERVICES FOR
ADVERTISERS New York, NY – (PR Newswire), July 14, 2004 – Ron Hartenbaum, a founding partner of MediaAmerica and senior executive for Jones MediaAmerica/Jones Radio Networks today announced the launch WYD MediaManagement, LLC. Mr. Hartenbaum is leaving the Jones media group six years after selling his company, MediaAmerica, to the Denver-based cable and network radio firm. He will continue to be associated with Jones and is developing new commercial network radio programs that will be marketed and distributed through Jones Media. Noted for his media development credentials, Mr. Hartenbaum created programming and marketing strategies that helped build Jones MediaAmerica into a national radio program distribution powerhouse. He was instrumental in the sales strategies that enabled the Rush Limbaugh radio program to gain market acceptance in the network radio advertising world. To balance his ‘karma,’ Mr. Hartenbaum is a member of the Board of Advisors for Democracy Radio, a Washington, DC-based program incubator for progressive and politically liberal radio programs. Mr. Hartenbaum also developed network radio sales and marketing programs for NASCAR/Motor Racing Network, the National Football League and NCAA football. Previously, Mr. Hartenbaum held senior sales positions with Westwood One and ABC Radio, and account management posts with Needham and Grey Advertising. WYD MediaManagement, LLC is based in Connecticut and plans other offices across the US. |